Course 07 of 13
Digital Marketing
Help brands and businesses get found, followed and chosen. Digital marketing is how organisations reach people online. You explore how to understand an audience, create content that earns attention, and measure what is working.
In plain words
It is the modern version of standing in the market and calling customers to your stall, done on phones and the internet.
Prefer to listen? Hear this course explained in about a minute.
People now discover businesses on Instagram, WhatsApp, Google and TikTok. Digital marketing is the skill of helping a business get noticed there, earn trust, and turn attention into customers.
You learn to understand who a business is trying to reach, plan and create content, run adverts on a budget, and read the results to see what is working. It suits people who enjoy writing, creativity and understanding why people buy.
Where this skill is used
- Small and large businesses
- Marketing and advertising agencies
- Running and growing your own brand or shop
Still not clear?
What you’ll cover
What the programme covers
The main areas Digital Marketing takes you through, from the first class to your final project. The week-by-week outline for the next cohort is shared when you enrol or enquire.
- Understanding audiences and positioning
- Content and social media planning
- Search and discovery basics
- Paid campaigns and budgeting
- Measuring results and improving them
Is it for you?
This might suit you if…
- You are curious about why people click, follow and buy
- You enjoy writing, content and working with businesses
What you need
- Your own laptop. Power and internet are provided at the hub.
How you’ll learn
The Haut Hub way
- Learn the concept
- Practise the skill
- Build a project
- Get feedback and guidance
What you get
- Hands-on, practical learning
- Access to experienced mentors
- A flexible schedule
- Internship opportunities
- A supportive tech community
- A certificate of completion
As a physical student you have access to power supply, high-speed internet and a conducive environment to learn.
We describe what you can learn. We don’t promise jobs or guaranteed outcomes: what you get from the course depends on the work you put in.
Before you enrol
Can’t find what you need? Talk to the team and we’ll answer directly.
How do I enrol?
Tell us which programme you're interested in through the Get Started form, or message us on WhatsApp. The team will reply with the current intake details and walk you through the next steps.
Who can apply?
Our programmes are built for young people who want practical digital skills, and many courses start from the basics. Requirements can differ from course to course, so tell us where you're starting from and we'll point you to the right one.
How long do the courses run?
Between one and five months, depending on the course. Intro to Computer and AI Content Creation run 1–2 months, most courses run 2–4 months, and Mobile App Development runs 4–5 months. Each week has 2 class days and 1 project day. The full list is on the Tech Academy page.
Are classes physical or virtual?
Both. Every course can be taken physically at the hub in Epe or virtually. Physical students have access to power supply, high-speed internet and a conducive environment to learn. Virtual classes cost less.
How much are the fees, and can I pay in parts?
Physical classes cost ₦50,000 to ₦250,000 and virtual classes ₦35,000 to ₦150,000, depending on the course. You don't have to pay in full: a 50% commitment fee secures your slot, and we offer a flexible plan for the balance. See every course's fee on the Tech Academy page.
Do I need my own laptop?
Yes, please come with your own laptop. Power and internet are provided at the hub.
Ready to start Digital Marketing?
Reserve your slot with a 50% commitment fee, or talk to the team first if you still have questions.